Abaout
merciless gravel
Merciless Gravel exists to deliver unforgettable gravel adventures in the world’s most iconic locations—seamlessly organised, boldly designed, and deeply rewarding. Our mission is simple: to make exploration on your gravel bike feel epic, worry-free, and wildly enjoyable.
We believe great rides deserve great organisation, and we’re here to make sure every detail is dialled so you can focus on the journey. Together with our community of riders, we’re setting out to discover the best gravel on Earth—one legendary ride at a time.
A global series
We’re building Merciless Gravel into a global series of unforgettable events—each one set in an iconic, soul-stirring location. From ancient landscapes to remote wilderness, every Merciless event will offer riders a unique blend of challenge, culture, and adventure. This is just the beginning—Messenia is the first chapter in a worldwide journey where gravel meets greatness.
A full season of Merciless Gravel events will be unveiled later this year, launching across Europe and beyond for 2026. Expect bold routes, breathtaking backdrops, and the same uncompromising spirit at every stop. Stay tuned—your next adventure could be anywhere.
Red On Sports
Red On Sports is a leading endurance sports event organiser, specialising in world-class gravel cycling experiences that challenge, inspire, and leave a lasting impact.
We’re driven by a simple mission: to create unforgettable experiences that push riders beyond their limits—through stunning landscapes, expertly designed courses, and flawless event delivery. We know that when participants commit to an event, they’re investing more than just money—they’re chasing goals, growth, and something greater. We honour that with every detail.
Our portfolio includes some of the biggest gravel events and cycling experience in the UK and beyond, including; The Gralloch—Britain’s premier gravel race and UCI qualifier, the British Gravel Championships, where national titles are earned and the Unchained Touring Club, where cycling meets unparalleled exploration.
From first-time riders taking on a sportive to elite athletes chasing podiums, we build platforms where every rider belongs—and every ride feels epic.
We’re also proud to lead with purpose. Sustainability is at the heart of what we do, with a strong focus on minimising waste and promoting environmentally responsible practices across all our events.
Red On Sports is proud to power Merciless Gravel.
Because great rides deserve great organisers.
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